SS 2024 PRESS CAMPAIGN
THE WEEKLY
Constant presence from March to July, in the most well-known and widespread women’s and family weeklies in Italy.
NEWSPAPERS
On the front page of the major national newspapers, from February to July, with a daily presence also on television in all TV and web press reviews.
RADIO CAMPAIGN
Present from March to May on the most listened to national radio stations at home and in the car.
HIGHWAYS
Large format billboards, from March to July, in the main motorway service areas.
SOCIAL NETWORK
Hundreds of posts, stories and reels, to constantly communicate with the “Valleverde Social Community”, a strategy capable of intercepting, interacting and retaining the consumer public.
