VALLEVERDE ADVERTISING CAMPAIGN SPRING/SUMMER 2026
Premium placement TV spots during prime-time's highest-rated programs.
VALLEVERDE FALL/WINTER 2026–27 ADVERTISING CAMPAIGN
The Valleverde campaign continues throughout this semester, reaching a wide audience through the major media channels.
Discover the new Fall/Winter 2026–27 Collection
Explore the new Valleverde Fall/Winter 2026–27 catalogue: a unique collection where comfort and style come together in a design defined by contemporary elegance. Each model is the ultimate expression of Valleverde's well-being, combined with a touch of glamour that enhances your personality.
EXCLUSIVE VALLEVERDE PROJECTS
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Code: 360841-2
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Code: 17851-2
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Code: 44519A-1
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Code: V35451-2
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Code: 51502-3
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Code: 17106-1
What’s new at Valleverde
Discover the latest in footwear: new collections, inspiring trends, and expert advice to help you choose the style that reflects you. Everything in one place, crafted for fashion and comfort lovers.
SOFTSYSTEM PATENT
Our new anatomical insole combines a rubber and cork shell with a central insert in soft, compressible polyether, designed to adapt perfectly to the natural shape of your foot. Patented insole and buckle.
Additional patents
Discover the technological innovations that make our footwear unique. From Valletex, the patented technology that keeps feet dry even in the rain, ensures optimal breathability, protection from the cold, and maximum comfort in every situation, to the innovative “Aria Condizionata” patented air-exchange system that makes every step fresher and drier. With micro-valves built into the sole, each step releases warm, humid air and brings in fresh air from outside, for lasting freshness and comfort.
Advertising Campaigns
VALLEVERDE takes centre stage across all major mass-media channels, generating over TWO BILLION contacts.
Featured on TELEVISION, on RAI’s flagship channel in prime time.
On the front pages of the leading national NEWSPAPERS, with daily visibility also across all TV press-review programmes.
In the pages of the major women’s fashion MAGAZINES and across all news slots on RAI RADIO networks.
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